diff --git a/src/discord_irc.rs b/src/discord_irc.rs
index 5015f3b..9b9f424 100644
--- a/src/discord_irc.rs
+++ b/src/discord_irc.rs
@@ -160,6 +160,8 @@ impl EventHandler for Handler {
                         .collect::<String>()
                 );
 
+                content = discord_to_irc_processing(&content, &**members_lock, &ctx, &roles).await;
+
                 let to_send = if content.len() > reply_content_limit {
                     format!("{}...", &content[..reply_content_limit - 3])
                 } else {